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Re: (meteorobs) STOP WASTING MONEY MARKETING YOUR WEBSITE!
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-----Original Message-----
From: azazbzbz@yahoo.com <azazbzbz@yahoo.com>
Date: Friday, November 13, 1998 3:16 AM
Subject: (meteorobs) STOP WASTING MONEY MARKETING YOUR WEBSITE!
>-----------------
>
>On-line business owners understand that the key to successful
>marketing is understanding their potential buyers.
>
>
>WHAT IF YOU COULD KNOW:
>
><> EXACTLY how your website's viewers found you?
>
><> EXACTLY why some viewers call or order on-line, and others
> leave after only a few seconds?
>
><> DETAILED marketing information about EVERY person who
> visits your site!
>
>
> Believe it or not, YOU CAN...with our professional analysis of
> your website's server logs.
>
>
>
>-----------------
>WHAT ARE SERVER LOGS?
>
>A server log is a raw data file that is stored on the server
>hosting your website. When correctly interpreted, it becomes a
>precise record of how your potential customers are finding and
>using your website.
>
>Here is just some of the incredible information your server
>logs are waiting to reveal about your on-line shoppers:
>
>
> -HOW THEY FOUND YOU-
>
> <> Did they use a search engine? - a banner advertisement?
> - or did they type in your web address?
>
> <> If they used a search engine, which one? What was the
> exact keyword phrase they searched for to find you?
> (especially important)
>
> <> If they found you from a link on another website, which
> site was it?
>
>
>
> -WHAT THEY DO ONCE THEY FIND YOU-
>
> <> Which pages do they visit? In what order?
>
> <> How many seconds do they stay on each page?
>
> <> Which page do they most commonly leave your site
> from?
>
>
>
>Knowing *what* your on-line shoppers *do* is the absolute
>ONLY way to make intelligent, informed marketing and
>advertising decisions.
>
>We've SAVED many of our clients literally thousands of
>dollars from uninformed on-line marketing guess-work and
>experimentation.
>
>We've MADE many of our clients even more by providing
>the services their sites need to flourish.
>
>
>
>---------------
>TURNING THE DATA INTO DOLLARS
>
>So what can all this information do for your bottom line?
>
>As mentioned above, server logs consist of raw data. Our
>analysis will turn that data into information that makes
>sense to your business.
>
>Our services don't end there, however. What good is the
>information without a way to implement the solutions the
>information calls for?
>
>Once we've analyzed your site and understand your shoppers,
>we feel we are in the best position to provide you with the
>specific services needed to take your site to the next level.
>
>For every problem or opportunity that our server log analysis
>uncovers, we can provide the answer your specific site needs.
>
>
>
>
>---------------
>
>3 CASE STUDIES
>
>
>
>Case Study #1 The Invisible Chocolate Store
>
>Situation: Mary C., one of our clients, has an on-line
> business that sells chocolate assortments. After
> several months in operation, her website still was
> only getting a few visitors per month.
>
>Analysis: Our server log analysis revealed that people could
> not find Mary's website on the search engines due
> to a poor ranking.
>
>Solution: Keyword Targeted Entry Pages
>
> Based on the keywords that people are searching for,
> we created several optimized "entry pages" so that
> when people SEARCHED for Mary's products, they
> FOUND Mary.
>
>
>(80% of all visitors to a given website comes through the major
>search engines - Yahoo, Excite, AltaVista, WebCrawler, HotBot,
>Northern Light, etc.) We specialize in drastically improving
>website visibilty on the net.
>
>
>A few months later, Mary's site was getting hundreds of
> visitors per week, and sales started to skyrocket!
>
>
>---------------
>
>Case Study #2 The Disappearing Surfer
>
>Situation: Tom W. has a website that sells computer accessories.
> He was getting several hundred vistors to his site
> each week, but was getting very few orders.
>
>Analysis: Our server log analysis revealed that 95% of all the
> traffic getting to Tom's site was leaving shortly
> after arriving to his homepage.
>
>Upon further review of Tom's site, we found that the homepage
>was so graphicaly intense, it took far too long to download.
>People were leaving the site rather than waiting for the page to
>appear. We also found that some of the graphics were Javascript
>which would often cause browsers to malfunction.
>
>Solution: Image Optimization
>
> Our Image Optimization Team optimized the existing
> images on Tom's site to increase download time
> dramatically, and removed the Javascript to eliminate
> crashing problems.
>
>
>Tom's orders increased by 50% within days.
>
>
>--------------
>
>CASE STUDY #3 Where's My Yahoo?
>
>Situation: Nick G. sells nutritional supplements for bodybuilders
> on the internet. While his traffic was fair, it wasn't
> where he knew it could be.
>
>Analysis: After a thorough study of his server logs, we found
> that noone could find Nick's site by using Yahoo - the
> most frequently used website search tool.
>
>Solution: Customized Yahoo Evaluation Report
>
> We put Nick in touch with our Yahoo Project Team.
> They studied his website in depth and mailed Nick a
> detailed report of their findings. The report
explained
> what changes to make and what steps to take to get
> the absolute best chance of a top Yahoo listing.
>
>Nick resubmitted his site to Yahoo and was indexed immediately.
>His hits increased from 150 per month, to 6,000 in 3 months
>
>
>
>
>
>----------------
>
>PRICING:
>
>Server log analysis solutions, which include compiling, analyzing,
>and reporting your website's server log data, begin at $195.
>
>
>For information on any of our other solution services described
>above, please call us for a free informative consultation with
>one of our account representatives
>
>
>----------------
>
>CONTACT US: CALL
>
>Call (410) 783-5402 to speak with a consultant.
>
>
>
>
>
>----------------
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>
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