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(meteorobs) Basically what happened is they'd talk about it on the news, and Joe Blow pokes
Being a member of the advertising community, one of
the least accurate "sciences" around, I believe that success starts with
the right message, which then has to be put it in front of the right
audience. The rest is luck.
The right message for meteor observing may be,
"there is a chance of seeing (the Leonid Meteor Shower), if the skies are clear,
if you are in a dark location (with explanation), and you can only see (the
Leonids) at these times, 1AM - 4AM". While news broadcasts have mentioned
events, I have never seen pictures on television, just in newsprint. A ten
second clip of meteor activity would be invaluable to peaking
interest.
Joe Blow is not the right audience, Joe (Potential)
Meteorobs is. Finding potential new observers is like finding new
customers. First step is determining what segments of the population are
likely to try your product and then targeting your message to those
segments. Surveying the meteorobs list would be a good start to
determining at least one segment. High school and college
students may be "likely" candidates. (1) Merely staying up late is an
attraction, (2) if it is a classroom topic, or (3) as a group activity.
Look at all the hype around the first night of college basketball practice, the
whole school parties at midnight just to see a few over-sized jocks practicing
to bounce a ball. Maybe we can get some scantily clad cheerleaders, bathed
in red spot lights, to attend Astronomy Club outings! ZHR's would probably
nose-dive.
Steve